The Rationale behind the Significant Growth in Online Advertising

To increase the businesses’ profitability and market shares, multinational companies were very much dependent over the use of the traditional marketing communication strategies in the past. Due to globalization and tight competition in the world market, it is necessary for modern marketing managers to study and focus on making businesses adopt to major changes in the trend of marketing communication.

Let’s face it! Globalization has triggered a significant change in the way people conduct business. Rather than focusing on domestic business transaction alone, businessmen today are being challenged to find ways on how to locate cheaper raw materials, labor, and services from other countries. Normally, the purchasing of cheaper materials and labor can be done by outsourcing. The same concept applies in sales and marketing. In line with this, the local businesses should expand their market by exporting their products and services to other countries.

In 1970s to 80s, businesses were heavily relying on the use of traditional advertising medium such as television ads, newspaper and magazine print ads, brochures and pamphlets, or radio advertisements. Since 2000s, the use of outdoor advertisements like billboards and other forms of media such as the Internet, mobile communication, and advergaming has been a significant part of marketing communication.

Although the use of traditional marketing tools can still be effective under certain circumstances, the use of pure traditional marketing medium is not advisable. People these days are very much pre-occupied with their busy lifestyle. Because of cable and internet technology, people have access to more than 500 TV and radio channels.

As soon as the television or radio ads had been released on air, the marketing campaign of products and services eventually stop. As a result, only a small portion of a company’s target audiences will be able to view the ads on TV or radio. This makes a lot of companies miss out a great deal of business opportunities. Likewise, the effectiveness of these marketing communication tools is also gradually losing its essence since a person can receive hundreds of print advertisements or direct mail each year.

Customized marketing is about using or integrating the available marketing communication medium to reach out for specific target audiences. Since the use of the digital technology or Internet advertising has already made an enormous percentage growth as of 2005, the major change in the patterns of marketing communication should be taken advantage of modern marketing managers. This is the rationale behind the significant growth in online advertising today.

In my next article, I will write about the advantages and disadvantages of CPC (pay per click or PPC) and blogging.

Are you looking for a Home-based Job? It is time for you to make use of your hidden talents wisely…

For almost a decade, we always hear people saying that life is so much difficult as compared to the kind of life our parents had when they were still young. In terms of financial opportunity, some people may think that globalization contributed so much in the increasing trend of bankruptcy and loss of employment.

The sudden increase of unemployment rate in the Philippines made a lot of Filipinos wonder how they can cope with the economic challenges that has resulted from the changes in domestic and global markets. Since there were thousands of manufacturing companies that had to close down during the past few years, individuals who were affected by these changes were forced to search for alternative ways of earning money. All these factors negatively affect most Filipino’s perception about establishing their own business, browsing the newspaper or webpage of Jobstreet.com in search for a better job opportunities.

Do you know anyone who graduated from a highly reputable university and yet is unemployed right now? Let us keep in mind that we should not take these major domestic and global market changes negatively. I always remember one particular saying that “once a door closes, a new opportunity is present”. Rather than talking about the negative experiences we had in the past, we might as well use our valuable time talking about what could bring us new business or work opportunity in the future.

After losing my job in a private company back in 2004, I began searching for other job that could pay decent amount of money for my talent and overall qualifications. I ended up writing academic papers while I was taking my second bachelor’s degree at Perpetual Help College of Manila. Since then, I realized that the modern business trend is connected with the use of the Internet.

Writing academic papers is only one option that new graduates have. In reality, there are a lot of different home-based work opportunities that is being sub-contracted by companies all over the world. These include online English tutoring, content or article writing, internet marketing, copywriting, web / graphic designing, or web developing or programming.

Online English Teaching
Learning the English language increases the opportunity to become competitive in the global market. Since there are many foreigners who are eager to learn the English language, the demand for English tutors has significantly increased over the years.

Filipinos are capable of speaking the English language fluently. Individuals with Bachelor’s degree in English, Communication Arts, Education, or Speech could take this profession either full-time or part-time. In most cases, the working hours would highly depend on the agreed schedule and time zones of your students.

Content or Article Writing
There are so many websites that requires specific content or article writing. Among these websites are related to travel, health and fitness, lifestyle and hobby, or a long list of different blogs. Basically, the content writing highly depends on the specific needs of the website owners. In some cases, clients would require you to proof read or edit their work.

There are also some companies that are looking for experienced writers who could effectively contribute to their SEO (Search Engine Optimization) marketing. Normally, content writing would range between 300 – 500 words per article. Upon completing an article, the file can be send through e-mail or online portal.

Internet Marketing
Marketing communication is gradually shifting with the use of the Internet. Individuals who have skills in Marketing could perform home-based SEO tasks, copywriting, market research and analysis, and other work such as telemarketing.

Copywriting
The concept of copywriting is totally different from content writing in the sense that copywriting is more focused on direct marketing and advertising. This includes writing content for brochures, print ads, direct mail, and other form of advertising materials. Individuals who are capable of writing creatively could easy excel in this type of work.

Web / Graphic Designing
Web or graphic design will require you to create web pages and print designs based on the preferences of the clients. Another kind of home-based job, web or graphic design requires you to have knowledge in web and graphic designs software including Corel, Adobe, Photoshop, Freehand, Quark, and InDesign among others.

Web Developing / Programming
Demand for web developing or programming is also high. This particular home-based job requires you to have knowledge and skills on computer programming languages and CSS.